Businesses now require an holistic approach to technology.
Creative edge depends on technology edge.
Technology edge depends on creative edge.
Successful outcomes depend on human agency.
Somewhere more than it used to be.
That's why we are here.
Designed to be
Critically different
We fuse the soft power of human agency with the binary power of technology for streamlined impacts.
In 2025 we devolved from agencies and connected through previous successes to deliver somewhere more than, an agile and growing global network of connected talent to make projects happen.
Our culture and processes are streamlined to help prepare businesses and organisations seize the opportunities & mitigate the threats of fast paced trend and technology change.
Modelled to provide end to end integrated thinking, and deliver end to end integrated solutions
Formed from
Experience & Talent
- dynamically growing SME’s
- delivering turnkey smart SOFTWARE projects for the ambitious mid cap
- implementing cohesive change strategies across the sprawling corporate, NGO or government.
We comprise proven leaders able to navigate the complexities of AI and data driven opportunity and mastermind holistic delivery for businesses and organisations.
Our teams and network encompasses the spectrum of strategists, creatives, technologists and developers.
We encompass the spectrum of strategists, creatives, technologists and developers.
Inspired by
Matthew Rymer
- Accomplished ‘big picture’ holistic software solutions lead
- A natural marketeer, brand and communications strategist
- remarkable spectrum of experience & track record
Matthew owns a successful track record spanning four decades of conceiving smart and critical points of difference for clients seeking sector lead, conceiving trend leading strategies and the latest smart technologies.
With an ever young passion for innovation and a legacy of achievement across start ups to multi-national corporates, he has an acquired nose for client opportunity.
“I am building somewhere driven by six core values: emotional intelligence;
engagement;
passion;
talent;
relationships; and
divergent thinking.”
“I recently needed to take time out and it led me to pore over my years building brands, growing businesses and developing ever more complex software platforms. I came to recognise those six core values are common to the successes.
“It led me to conceiving Somewhere More Than, a model I believe can grow into one of the leading global change makers. A big prediction, but the reasons are more fundamental than simple faith in the expertise, experience, team and network I have amassed.
“It is because the fluidity and agility of our hub and spoke model attracts and motivates best talent and is naturally client centric and flexible.
“It is also because the need to dynamically deliver turnkey hybrid solutions is more relevant today than it has ever been. That is what we do – cross pollinate strategy, creative and software to streamlined purpose.
“But the third reason is more personal. I have lately recovered a clarity of vision and values and out of this has grown this journey to grow talent, clients and ourselves somewhere more.”
Matt
8 May 2025
30 Years of Changemaking Leadership
An overview of the breadth of projects led by Matthew with the support of his team and networks.
Aviation
Ground breaking end to end developments of backbone systems enabling realtime tracking and booking of private air charter, interfacing with brokers, operators and flight management systems.
Banking
Developed from the gound up, the first and only global escrow platform enabling secure global airtime minutes trading for our New York client, successfully trading $millions monthly.
FMCG
Early pioneers of the interactive on pack promotion, devising and executing every facet of an award winning national campaign for Kerrygold (butter), the most successful on pack promotion for dairy of its time.
UK Government
Tasked by and delivered an end to end provenance of origin supply chain solution to the Irish border Brexit challenge, presented to Michael Gove and team at DEFRA and securing a significant trial status (later aborted due to unforseen politcal changes).
Healthcare / NHS
From a three page starting brief, we developed the NEST system enabling OWL therapy to lately become the leading provider of ADHD services to the NHS.
Hospitality
Developed and continue to grow multi site management system underpinning critical growth stages of Greene King and others: controlling, securing, managing and reporting billions of turnover monthly across all income, expenditure (including payroll) and advancing AI methodology in all but name from 2018.
Music & media
Successful label formats and TV concepts – pioneers of the BDMAs (ITV, 1998) and The Special Force (C4).
Organisations
We were pioneers of the then new coded membership card, core to my successful rebrand and redevelopment of the NFU memebership renewal pack in the 1990s, leading to working with many organisations since. Latterly, we have repurposed the QR code for dynamic supply chain tracking.
Provenance
Developed Happerley project to enable consumers to track the journey of their food, developing proprietorial software applied across over 500 Coop retail outlets amongst others.
Transport
Transformed a one person business into the world’s leading supplier of level crossing systems, then the smallest business to be awarded both Queen’s Award for Innovation & Export.
Telecoms
Significant experience in this sector, being the first and only to enable 02 and subsequently Vodafone to integrate all aspects of their mobile management and billing through second tier B2B providers.
Somewhere more than refers to the global organisation, and may refer to one or more, of the associates of Matthew Rymer and The Software Farm Limited, each of which is a separate legal entity. The Software Farm Limited, a UK company limited by guarantee, is the consultancy provider.