Somewhere more than.ai

Growing businesses and brands into tomorrow

The land of somewhere

Thought leadership

Latest thoughts

Matthew’s thoughts caught in the moment,
challenging the confines of algorithms,
AI, and presumptive logic.

10 NOVEMBER 2025

Three deer and a lesson in calm

Three Roe Deer have made camp in our orchard. Every drive past triggers them to statuesque stillness and stare. Their instinct of survival is my joy to eyeball. 

4 NOVEMBER 2025

Podcasts – the saviour of conversation?

Throw two people together of contrary political colours and out comes some common sense, washed of vitriolic binary into warm and wearable. The result can be unpredictable, but when the mix is correct, it’s a rare magic. 

1 NOVEMBER 2025

It’s not a working class, it’s a survivor class.
And they are profitable.. for some.

I am working on a commercial project to give voice to what was once referred to as ‘the working class’. But where is it?

1 NOVEMBER 2025

Communities should not be quarry

Today was the opening meet of the Cotswold Vale Farmers Hunt, next door. A merry social occasion, always hosted by a local family farmer.

1 NOVEMBER 2025

Admit it, meditation is prayer. 

Perhaps it is now a generational thing, but ‘meditation’ seemed a bit faddy to me. That is, until I recognised it as a refashioning of prayer.

Leading articles

Sharing a little intelligence to help reshape.

The future belongs to visionaries

The demolition of the vendor agency

AI is actually more natural than you think.  

Here is why

Death by 1,000 cuts

Prince Andrew and trial by mob

Terrestrial TV is doomed 

YouTube algorithms and talent are killing the anchors

One way the NHS can save billions 

Join the gig economy

Software needs Picasso

Canvas or code: the opportunites are endless

YOUTUBE SELECTION

AI

The dangers of AI. Regardless of my opinion of Piers or his incessant cashing in on controversy, I found this a valuable listen. 

digital strategy

A taste of future living. A land of corporate owned and tech led interaction… but  will this will add value to the human relationship?

thought leadership

A fascinating listen. He may have changed my mind. I am currently reading Tom’s latest book, Dominion.

digital strategy

AI is not a creep, it’s an unstoppable race. Are these the only five jobs that will remain in 2030? Dr. Roman Yampolskiy suggests it might be…

COMING SOON

software development

Unique software demands a Picasso

social trends

Is food destined to be luxury?

social trends

Gen Z's hunger for church means what? Enoch Powell next?

thought leadership

The King should repurpose and rebrand the Commonwealth

progressive culture

Why the essence of hospitality is culture

social trends

Food industry & authenticity. A farm track least travelled.

guerilla marketing

The Flyer. The original short.

online community development

Break a fence. The herd follows

Welcome to the land of Somewhere
Where big ideas take root.
Where the rules are rewritten,
And imagination bears fruit.

Here, clouds are canvases.
Code hums with art.
Curiosity leads,
And courage plays its part.

In Somewhere, we ask “why not?”
When others say “no.”
We plant seeds of maybe,
And watch brilliance grow.

Because in the land of Somewhere,
Things aren’t just done –
They’re thought quite differently.

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